How to Advertise on Pandora
Reach Any Audience, Any Time, Anywhere
How to Advertise on Pandora
Pandora Combines the Scale & Passion of Radio Listenership with the Data-Driven Power of Digital Marketing
Here are some important things we know about Pandora listeners:
- They’re passionate about what they like
- They’re tech-savvy and comfortable with online interaction
- They’re highly engaged, averaging 11 interactions per hour
- They listen throughout the day, so you can reach them at work, at play, at home, at the gym, during their commute…not just in those expensive “prime time” slots
Sounds like people you want to reach, right? Let’s talk about how you can do that.
Reach Exactly the Right People, With the Right Message, at the Right Time
With Pandora, you don’t pay for channels or programs. You pay for listeners. Why is that a big deal for your business? It means you don’t have to guess who you’re reaching from a huge demographic or some vague assumption about listenership. You know who you’re reaching, and Pandora’s insanely good targeting tools and hundreds of segments let you narrow in on your market with incredible precision.
Want to reach Frequent E-Commerce Shoppers? Business Execs? Toddler Moms? Fitness Addicts? People within a single ZIP code? You can with Pandora. And RSM can help you use those targeting tools to build and maintain your optimal target audience.
Stand Out From the Crowd With Fewer Ads and 100% Share of Screen
Your prospects are bombarded with thousands of marketing messages per day. Radio. TV. Online. With Pandora, you can break free from the crowd. Listeners get less than 4 minutes of ads per hour on Pandora (compared to 10+ on traditional radio), so they’re more likely to tune in. Plus, you get 100% share of screen on your display and video ads, so forget jockeying for space on a crowded webpage. We can produce and design ads for you that will maximize that impact.
Get the Most From Your Pandora Advertising
Pandora is a cost-effective way to reach as broad or as specific an audience as you want. Raise awareness to the masses, or zero in on conversions from a targeted group. When you compare all the options, as we routinely do, you find that a smart Pandora buy is an excellent value for what you get.
We’ll help you increase your buying efficiency through a personalized campaign strategy and help you create the right target market. We measure and optimize your results using Pandora’s audience and ad relevance insights, response tracking and more. Pandora combines the passionate following of radio with the power of data-driven digital marketing…but you have to know how to harness that data and make it work for you.
Contact us for a consultation and let us help you create a winning advertising campaign on Pandora.
Need an Audio or Video Ad?
We can produce your audio or video ad for as low as $350 as part of your buy. Your ad will be well thought out, written and executed by creative talent at RSM Marketing. Our graphic designers can create a display banner to accompany your audio ad.
Or, you can run an ad you already have. We can make sure it meets Pandora’s specifications as well as best practices.
With Pandora, “If in doubt, try it out.” You owe yourself, and your business, the chance to break out in a big way. You’ll regret not knowing what might have been for such a low-cost marketing experiment.
Contact us for a consultation and let us help you create a winning advertising campaign on Pandora.
Why Use RSM Marketing
for Your Pandora Buy?
2 – We can write and produce your ads quickly with quality for any budget.
3 – We are also digital marketing experts who can optimize your website and online conversion tactics.
If you’re advertising B2B, we have a technology that knows what companies are on your site, real-time, by name. We also know what pages they visited, their phone number, their company contacts. This tool is critical in harvesting the additional value from a Pandora campaign. In addition to outright conversions, you’ll have warm leads for your sales team for a year.
